Category Archives: marketing

Bordeaux through a straw

By winecase | Published: September 17, 2007
Decanter’s online news section reports that Bordeaux négociant Cordier Mestrezat has started selling Bordeaux in a fruit-juice-box-like TetraPak with a straw. The product, called Tandem, features a special straw with four holes, so that it feels more like drinking from the glass when you suck on it. It’s being tested in Belgian supermarkets, and should [...]
Also posted in Bag-in-a-box, Bordeaux, Cordier Mestrezat, France, Tandem, TetraPak | Leave a comment

Mixing it up

By winecase | Published: July 24, 2007
There is a New World trend in wine that is intriguing, promising and annoying, all at once. It’s the habit of mixing varietals that don’t usually go together: chardonnay and viognier, verdelho and chenin blanc, touriga and tempranillo, etc. Australians do it with particular enthusiasm, determined to go, it seems, where no wine has gone [...]
Also posted in Argentina, Australia, Chile, Rawson's Retreat, blending, new world wines, varietals, wine | Leave a comment