Over the last few months, Rick Van Sickle, Suresh Doss and myself have been working hard with Lenn Thompson and others to organize TasteCamp North, the third edition of TasteCamp and the first one to take place outside the United States. We can’t wait to get a great group of bloggers up in the Niagara region, next May, to taste what the region has to offer.
It’s a lot of work that everyone is volunteering, and these efforts are made worthwhile by the enthusiasm met by the project in Niagara. This enthusiasm is well-illustrated by the partnerships that are coming together for the event, and today, we are very pleased to announce some of the key partners of TasteCamp North.
If you’re a blogger or a wine writer, and that you are interested in taking part in TasteCamp, please not that it’s time to let Lenn Thompson know that you are interested and to reserve accommodations. We have a limit of about 40 people, and many have already indicated that they want to join in. So space is limited.
Here’s the full press release about these great partnerships. Thanks to everyone who has agreed to take part in what should be a really great opportunity for the bloggers and for the wine producers of the region to show their stuff to a new audience.
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TasteCamp 2011 confirms key partners for Niagara wine weekend.
Château des Charmes, Vineland Estates, Wine Country Ontario, Treadwell Farm to Table Cuisine and the White Oaks Conference Resort and Spa confirmed as partners
NIAGARA-ON-THE-LAKE, Ontario, Canada, January 13, 2011 — Organizers of TasteCamp 2011 are excited to announce a few key events and partners during a jam-packed weekend of wine exploration in the Niagara wine region May 13-15, 2011.
Château des Charmes, www.chateaudescharmes.com, will host TasteCamp’s welcome to the Niagara Region at its landmark château in the Niagara countryside.
The Bosc family has been crafting VQA wines in Niagara-on-the-Lake since 1978 and is recognized as one of the benchmarks — then and now — in the Ontario wine industry.
The visit will include lunch and a tasting with the Boscs, one of the founding families of modern winemaking in the region, followed by a grand tasting with other Niagara-on-the-Lake wineries.
Another major partner for TasteCamp 2011 is Vineland Estates Winery (www.vineland.com), which, for 25 years has elevated the wine and culinary experience in Niagara. Vineland is home to the acclaimed St. Urban vineyard on the Niagara escarpment, where attendees will have an opportunity to see the vineyard and taste the wines made from there, followed by lunch at the estate.
Vineland Estates will also host TasteCamp’s second of two grand tastings, featuring the wineries of Jordan, Vineland and the Beamsville Bench.
Wine Country Ontario on board
TasteCamp 2011 organizers are also excited to announce a partnership with the Wine Council of Ontario, the main industry organization for Ontario’s wineries. Through its brand, Wine Country Ontario, it is dedicated to promoting Ontario’s wine-growing regions – from the wines and wineries themselves to the complete experience of each destination. As a partner in TasteCamp, Wine Country Ontario will provide overarching information about the Ontario wine industry and will be on hand to help share stories about Niagara Wine Country and its wines.
Special wine dinner at Treadwell
TasteCamp 2011 is also excited to announce that the popular Bring Your Own Wine dinner, on May 14, will take place at one of Niagara’s finest restaurants — Treadwell Farm to Table Cuisine (www.treadwellcuisine.com), which emphasizes the best artisan producers of the Niagara region, using the restaurant to showcase farmers and their products. While the dinner allows participants to share treasured bottles outside of the weekend theme, it will also give them a chance to taste the region in a different way.
White Oaks Resort and Spa, home for TasteCampers
Attendees can now book their accommodations at the White Oaks Conference Resort and Spa (www.whiteoaksresort.com) in Niagara-on-the-Lake. A special room rate has been set aside for TasteCamp guests.
White Oaks is a premier resort and spa located on 13 acres in the heart of Niagara, along the Niagara Escarpment and at the centre of Niagara area attractions including Niagara wine country and offers a boutique hotel atmosphere with the services and amenities of a 5 Star Resort.
White Oaks is Ontario’s only combined 4 Diamond, 5 Star Resort boasting a truly modern, chic atmosphere with facilities that include LIV Restaurant – an urban dining experience featuring Niagara regional cuisine and award winning Niagara Wines — and a world class fitness facility (the fee for this has been waived for TasteCamp guests).
TasteCamp 2011 organizers will have more announcements as the wine weekend approaches.
The concept for TasteCamp is a simple one: getting enthusiastic journalists and bloggers together in a region that is new to them to taste as much wine as possible and speak to as many winemakers as possible over the course of a weekend.
Most smaller, lesser-known wine regions in the world would love to get their wines in front new audiences, it can be a challenge. With TasteCamp, the new audience comes to them.
This is not a junket — attendees pay their own travel expenses — including for their hotel rooms — and meals. Through generous sponsors, some meals may be deeply discounted.
Follow the Latest updates on TasteCamp 2011:
• On Twitter: #TasteCamp
• On the Web: tastecampnorth.com
To participate as an attendee, contact Lenn Thompson (lenn (at) tastecampnorth.com)
To participate as a sponsor, contact Suresh Doss or Rick VanSickle (info (at) tastecampnorth.com)
Media and interview requests:
Lenn Thompson – TasteCamp Founder
Email: lenn (at) tastecampnorth.com
Melissa Dobson - Melissa Dobson PR & Marketing
Email: melissa.dobson (at) avantguild.com