I got contacted, last week, by the folks at information portal Wikio, asking me if I wanted to have a chance to post an exclusive preview of the new rankings for top food and wine blogs compiled at the end of March. I’d come up over 30 spots since the previous rankings, they said, so they figured I would probably be happy to toot my horn a bit.
Sure, I said, why not, all the while keeping in mind the limitations in blog rankings that others have previously pointed to. Now, technical issues kept me from getting the rankings in time to write my “exclusive” post on time, and now the new rankings are out for March, and I’ve gone up from 111th rank in January to 61st in February to a smashing 27th place in late March.
Woohoo, right? Weeeeellll…
The key things you have to keep in mind about this ranking are that, first, it works on an opt-in basis (The Pour, Vinography, Fermentation and many other popular blogs are not in the list because they haven’t linked up to Wikio) and that, second, it works on the basis of links, rather than traffic per se. ”The position of a blog in the Wikio ranking depends on the number and weight of the incoming links from other blogs.”, it says at the bottom of the page, adding that how recent these links are is also a factor.
Now, what did I do in February and March? I hosted the 55th Wine Blogging Wednesday, on a theme called North vs South. This collective wine tasting event is very popular, meaning that several wine bloggers always relay what the new theme is, and that the dozens who actually take part then link to your blog as they post their contribution on the theme in question. So that makes for a lot of links over these last two months, for me.
Same kind of thing happened to David McDuff, who hosted WBW 54, about Piedmont, and whose blog climbed all the way up to 12th place before falling back a bit to 19th place last month. I expect to start slipping back down next month. No regrets or surprises: it’s perfectly normal that less people will link to my blog next month, compared to the central blogging event that is Wine Blogging Wednesday. WBW brought me a lot of traffic, and I’ll only keep part of it on a recurring basis, as is always the case when something makes your traffic stats spike suddenly.
So what does that do for me? Well, judging from my stats, it has brought me some extra traffic. So thanks, Wikio. But am I the 27th most read and most important blog on the Internet? No way. I just had a really good couple of months, thanks to the WBW.