2008 was the year the wine bloggers decided to come together. Literally. By meeting in not one, but two conferences: one in Europe (more precisely in the Rioja, in Spain), and one in California, at the Flamingo in Santa Rosa, at the Southern end of the Sonoma Valley (see a whole bunch of blog posts listed here).
Both conferences filled to capacity and were a great success, featuring winery visits, lots of great tastings and interesting keynote speakers – notably Gary Vaynerchuk and Alice Feiring, who roused the wine blogger community in Santa Rosa by stating that it should be nothing less than a force to change the wine world.
Thanks to that initial success, the conferences are back for a second spin. Details for the European Wine Bloggers Conference remain to be made public, but the North Americain Wine Bloggers Conference is already open for registration. The event returns to The Flamingo, and will be able to welcome some 250 people, on July 24 to 26. Beyond Sonoma, which was already explored last year, a trip to Napa is part of the planning, to expand horizons a bit.
Obviously, the Sonoma conference is returning faster than one year after the first edition. Apparently, the wineries made the point that an October conference made their lives difficult (with the small matter of harvest, crush, and such), and so the dates were changed to the summer. Bummer for me, I won’t be able to make it.
But a lot of people should make it. Apparently a few dozen people have already registered, in only a few days. If you’re planning on attending this professional (and very much fun) event, don’t wait too long to make up your mind.